Elevator advertising screen has become an important carrier of elevator media advertising
DATE:Sep13,2022FUENTE: VETO
Although the popularity of smartphones is very extensive, almost every person has one or two, but the population is aging seriously, the number of active mobile Internet users is limited, and the online video traffic is uncontrollable, covering a wide range, and the division of target consumer groups is not enough. Accurate, the advertising content does not match the target group, the advertising cost is high, and the effect is not obvious. With the changes in market demand, more and more media advertising companies and advertisers have begun to explore various offline media advertisements, so now outdoor media advertisements are widely used.
With the acceleration of urbanization construction, advertisers are aiming at elevator advertisements. Elevator advertisements are located in a specific place, the only way to go, and people have to watch them. Moreover, when you take the elevator up and down, there are many repeated broadcasts. The intensity of advertising is high, and elevators have become the mainstream of current media advertising by virtue of its wide advertising coverage, large playback volume, high arrival rate, and high user accuracy.
With the rise of elevator advertising, the demand for elevator advertising screens has also increased. As the carrier of elevator advertising, elevator advertising screens have long service life, simple installation, convenient and flexible management, diversified playback styles, high-definition picture quality, high Brightness and other advantages, through the information release software can also achieve unified control and management, efficient and flexible, to meet the needs of contemporary market development.
At present, the advertising growth rate in first- and second-tier cities is fast. The construction of third- and fourth-tier cities is still in the process of improvement, and there is still a huge space for their advertising market. With the improvement of residents' living standards and the progress of urbanization, advertisers have invested in third- and fourth-tier cities. in line cities.
Elevator advertising screens are generally used in office buildings, residential quarters, shopping malls, elevators, etc. The targeted consumer groups have certain spending power. According to the characteristics of consumer groups, targeted advertisements are placed to maximize the advertising value.
