Why should we use LCD digital signage?
DATE:Aug19,2022FUENTE: VETO
As digital signage technology has changed and computer-based media players and interactive touch technologies have become more popular over the years, so have digital signage solutions. While digital signage started in the retail environment, its reach is no longer limited to the industry. In fact, businesses, towns, schools, hospitals and organizations of all kinds are implementing interactive and static digital signage solutions to share information, connect and advertise to target audiences.
1. Information sharing
Whether you want to spread information across a sprawling hospital or campus, provide all the information in and around town, or share information about an upcoming workplace event with your employees, digital signage is an especially useful tool.
Unlike more traditional static signage installations, digital signage can often be modified or updated quickly and easily, and information can be shared across a single installation or across multiple units to reach your target audience. In addition to its wide range and flexible nature, viewers are more likely to remember the information they read or see on digital signage displays.
2. Connect
To enhance their information sharing capabilities, digital signage solutions can also be used to connect users with other resources and tools. Search features and categories allow users to leverage digital signage to easily navigate to the specific listings they are looking for, which often include descriptions, maps, website links, and more. Digital signage solutions can also be designed to provide multilingual support, printing and VoIP calling capabilities to allow users of all ages and abilities to easily access, connect and retrieve the resources they need.
3. Advertising
In addition to providing and connecting users with useful information and resources, digital signage can also serve as an efficient revenue or non-revenue generating advertising platform. In fact, a report from Intel found that digital signage displays receive 400% more views than traditional static signage. Depending on the deployer's use case and needs, advertising can be either a sole purpose or an additional add-on to a digital signage installation. For example, an interactive digital signage solution deployed in an urban area may have a continuously running advertisement loop without human interaction with the unit. Regardless of how it is used, digital signage allows businesses to reach out to their audiences and increase their awareness through a unique and innovative platform.
From corporate offices to downtown streets, retail stores, hospitals, hotels, real estate offices and more, static and interactive digital signage solutions have become a popular and effective method for sharing information, connecting and advertising to targeted audiences.
