Why use LCD digital signage?
DATE:Aug30,2022FUENTE: VETO
The increasingly widespread use of LCD digital signage is a trend that has become a hot topic in the retail industry in recent years and is used more and more frequently in sales areas and store windows. It involves the digitization of classic advertising media such as billboards, displays or posters. For this purpose, LCD digital signage and monitor screens are used to show digital multimedia content such as images, videos and commercials. These monitors are integrated in entrance areas, in store windows, above cash registers, or even directly in sales areas where they can directly face the consumer and increase sales conversions.
LCD digital signage: more than just digital advertising
However, LCD digital signage does not have to be used only as an advertising medium, but can do much more: they are equally suitable for displaying current information, such as news and weather forecasts, or more specifically, information about local features, promotions, but also for guiding travelers in public transportation, or even for advertising at any time of day or area. In addition, it is possible to use these systems for atmospheric imagery. Thus, the imaging of the sales area is a dynamic element that can provide both more information and a beautiful environment.
Various studies have shown that people remember dynamic images better, and that they elicit more attention and longer interactions. These effects therefore help to focus the customer's attention specifically on the sales area and to deal more actively with the customer again, as the digital transformation of the retail industry has also had a significant impact on customer behavior.
In addition, the fact that content can be managed locally on the device or via the Web saves workload. Centralized management of display areas via the Internet saves costs, as all content can be controlled from any screen. This eliminates the time-consuming manual content replacement required when using traditional technology. This ability to easily update display content not only saves labor costs, but also keeps all display areas up to date. In addition, centralized management provides geographic differentiation. For example, information related to different cities, regions or countries can be displayed and fully aligned by time. This allows the brand's loyal customers to experience the best service no matter where they are.
